Customer Strategy Plan of FedEx Assignment Example | Topics and Well Written Essays - 750 words

Customer Strategy Plan of FedEx - Assignment ExampleFedEx main prosody to retain the companys most valued customers starts with examining potential avenues that could lead to loss of customers. The company will work to develop different ways to arrive at value and strengthen its commercial affinity.There are four pivotal strategies FedEx can apply to win the clients loyalty. The first is customer air division which involves the process of grouping the clients into segments based on their needs and preferences (Beck, 2010). Segmentation will take on FedEx to outline the major clienteles persona based on past relationship with the company. The main aim of this process is to identify what clients are committed to FedEx, up to what level they are loyal and what category do they fall under.Loyalty accord to Beck (2010) is a result of customer orientation, brands in the market, the business transaction model and the clients decision making. This will assist FedEx to determine what seg ments provide bring out opportunities so that the company can focus its resources, beneficial clients. The second strategy is to prioritize the customer needs using innovative means to offer trim services. After realizing the customers realities FedEx intends to rise to the challenge by delivering the best value revising its service, price, and marketing strategy to boost the customers loyalty. FedEx seeks to reverse its staff skills to enable them to identify the customers specific need so as to provide them with the best solution to their need. Improving the employee skills according to Kumar and Reinartz (2012) allow the prospective customers receive personalized service. FedEx will revisit its pricing strategies to ensure that certain clients enjoy special annual discounts without sacrificing profit margins.